.At the launch of Astrid Andersen's brand new line Stel, a presentation held outside on a pier, The Street's 2002 track "Switch the Webpage" was blasting out of the sound system. It was actually a star-aligned, symbolic minute, since the London-trained professional is starting a brand new chapter in her manner life, this time around focusing the job around herself.Andersen's much appreciated name menswear company was actually concentrated, vivid, as well as streetwise. Along with Stel, she described in a pre-show interview, "I have to sit conveniently at the center of it perhaps much more this time around due to the fact that right now it's a women's wear and tear label, as well as it is actually extra about me as well as my individual recommendations." Stel likewise demonstrates Andersen's evolution as a person. After stopping her pipe, the professional moved back home to Jutland in the North of Denmark as well as had two kids. She is actually certainly not the individual she was actually back then.Shifting equipments in fashion is actually hard to accomplish. Brands seem to be to take on lives of their personal, as well as it's quick and easy to be pigeon-holed. Stel drop a few of fashion trend's conventions. The tag will certainly present in-season, so what appears will definitely be actually readily available for purchase. Concurrently, seasonality is actually less important in the Stel formula than significance. Selections will definitely be actually determined through amount (01, 02, and also 03 were displayed in Copenhagen), the idea being that you can easily intermingle items across "times" both in your outfit as well as on the marketing floor. Andersen finds no demand for a well thought-out garment to be deserted even if the calendar webpages turn. "The straight interpretation of stel is actually body system," she said, but it [refers additional to] a fundamental design in a kind of commercial means it [additionally defines] a set of collectibles-- when you talk about a tea service, you will call it a stel. For me, that was actually pretty a fascinating starting point in terms of the idea of creating both antiques, however also one thing that's a brand-new foundation." Having versions posture on scaffolding was actually fortuitous as it suggests a number of analogies. There is actually development, which relates to building a brand new brand, as well as the thought of assistance relates to her opinion that outfits should work with you. Stel is actually, fundamentally, a sort of mobile offering, yet not one along with the angularity of something like Legos or stacked Mu00e6rsk shipping containers. Movement, agency, and also permission belong to Andersen's plan. "When I talk about the company, I have this tagline: tailoring that you can easily glide in, denim you may dance in, shirting you can journey in." Flexibility, happiness, activity.